Women Of The Gun Reception At SHOT Show 2025

This article, written by Ashley McGee, was originally published by Shooting Industry Magazine. It covers the sixth annual “Women of the Gun Event” during The NSSF’s SHOT Show, and its keynote speaker Vera Koo.

For the sixth year in a row, the Women of the Gun reception at SHOT Show provided an inspiring and empowering space to celebrate the contributions of women in the firearms industry and shooting sports. Hosted by the NSSF, Project ChildSafe and Women’s Outdoor News (WON), this highly anticipated event took place Jan. 22, 2025, in the Palazzo Ballrooms of The Venetian in Las Vegas.

Thanks to the support of sponsors Hornady, Davidson’s, Ruger, Benelli, Bestie Defense and Comm Gear Supply, attendees gathered to network, share experiences and reaffirm their commitment to responsible firearm ownership.

This year’s reception was headlined by keynote speaker Vera Koo, an eight-time Bianchi Cup Women’s Division Champion and a trailblazer in the competitive shooting world. Koo’s speech captivated the audience as she shared her remarkable journey of resilience, perseverance and personal growth through shooting sports.

The Journey Of A Champion

Koo’s story is one of determination in the face of adversity. A first-generation Chinese American, Koo immigrated with her family to the United States when she was 12. She entered the world of competitive shooting later in life, at the age of 47, proving age is no barrier to success.

Encouraged by her firearms instructor to push beyond her comfort zone, she ignored discouragement and pursued competitive bullseye shooting, where she quickly rose to prominence.

In her speech, Koo recounted her early days of competition, where she faced skepticism — even from fellow women. Despite being told she should avoid the “cutthroat” nature of competitive shooting, she pressed on. Within eight months, she had claimed the top honor at her club and continued climbing the ranks, moving from bullseye to steel challenge, IPSC, and ultimately the prestigious Bianchi Cup.

Her introduction to the Bianchi Cup came through a chance conversation at an IPSC National Championship, where a fellow shooter recognized her potential. At 50 years old, she competed in her first Bianchi Cup, feeling alone and intimidated. Despite her nerves, she delivered a perfect score in the first event, setting the stage for years of success in one of the most challenging disciplines in the shooting world.

Lessons From A Lifetime Of Shooting

Koo’s speech emphasized the mental fortitude required to excel in shooting sports. She revealed that her best performances often came when facing equipment failures, injuries or extreme stress — situations that forced her to hyper-focus. Her journey to the top was marked by razor-thin margins; every Bianchi Cup victory came down to a single point separating her from second place.

She also shared the sacrifices and meticulous planning required to balance training, competition and personal life. With unwavering support from her husband, Carlos, and a dedicated network of friends and mentors, Koo overcame countless challenges. She acknowledged the biases she encountered as a woman in a male-dominated sport, recalling dismissive comments from men who doubted her motivations. But she refused to let their words define her, focusing instead on mastering her craft.

Koo retired from competitive shooting in 2018, but the lessons she learned remain deeply ingrained in her life. She credits the sport with helping her navigate personal hardships, build discipline and strengthen her resilience.

Her closing message was one of empowerment: “I do not have to live my life to suit other people’s expectations. Instead, I must live so that when I look in the mirror, I am happy with the person staring back at me.”

A Celebration Of Women In The Industry

The Women of the Gun reception continues to be a vital event at SHOT Show, providing a space for women to celebrate their achievements, connect with peers and inspire the next generation.

Koo’s story served as a powerful reminder that success in shooting sports — and in life — comes from dedication, hard work and a refusal to let obstacles stand in the way.

As the industry grows and more women take their place in competitive shooting, hunting and firearm ownership, events like this reception ensure their contributions are recognized and celebrated. The 2025 Women of the Gun reception was a testament to the strength, perseverance and trailblazing spirit of women in the firearms community — proving anything is possible with willpower and commitment.

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